Aveda's own pure-fume™ aroma with cedarwood, fir and other pure plant essences.

• removes build-up and excess sebum that can clog pores and renews the scalp with wintergreen-derived salicylic acid
• with a potent blend of plant actives to help invigorate your scalp when massaged in, priming it for invati men™ scalp revitalizer
• 98% naturally derived*
• when used with invati men™ scalp revitalizer, this 2-step system reduces hair loss.** In fact, 4 out of 5 men say their hair feels stronger and looks thicker.